The Best Affordable Purple Shampoo of 2023

[COLOR BRIGHTENING] Luseta Purple Shampoo and Conditioner is specially made for blonde & gray hair by richness in neutralization formula

[CLEAN AND REPAIR]Shampoo gently cleans the hair, eliminates brassy and yellow tones in blondes and repair split ends

[PROTECT HAIR]Conditioner can promotes glossy and protect hair from heat or natural environment damages

[SAFE PRODUCTS]Free of sulfates, parabens and gluten; PH balance: shampoo pH 5.5 - 6.5, conditioner pH 4.5 - 5.5

[COLOR SAFE]Salon quality shampoo & conditioner safe on color treated hair

This product is not a tester

Packaging may vary

Beauty and personal care product

REDUCES DULLNESS: Makes grays beautifully silver and brightens up whites by reducing dullness and eliminating brassy tones (Reduces dullness vs. a non-conditioning shampoo)

PURPLE PIGMENT: Maintains your silver strands by neutralizing excess yellow brought on by the environment

HEALTHY STYLE: Gives you healthy-looking hair with the formula

LIGHTLY SCENTED: Infuses your locks with notes of fresh, luxurious lotus flower

HOW TO USE: Massage into hair daily, making sure you hit the brassiest areas, and let it sit for 3–5 minutes before rinsing

COLOR-SAFE FORMULA: Safe for color or chemically treated hair

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

Matrix Total Results so silver color obsessed shampoo, 33.8 fluid ounce

[COLOR BRIGHTENING] Luseta Purple Shampoo is specially made for blonde & gray hair by richness in neutralization formula

[CLEAN AND REPAIR]Shampoo gently cleans the hair, eliminates brassy and yellow tones in blondes and repair split ends

[PROTECT HAIR]Shampoo can promotes glossy and protect hair from heat or natural environment damages

[SAFE PRODUCTS]Free of sulfates, parabens and gluten; PH balance: shampoo pH 5.5 - 6.5

[COLOR SAFE]Salon quality shampoo safe on color treated hair

It is formulated with olaplex bond building chemistry

It restores internal strength and moisture levels to add incredible shine and manageability

It is recommended for all hair types

Color-safe, sulfate-free formula helps repair and seal the cuticle with ArganID technology.

Toning Purple Shampoo and Conditioner Set: Maintain your perfect blonde with this set that hydrates and neutralizes brassy yellow and orange tones in blonde, bleached, highlighted and silver hair

Hydrating Formula: This moisturizing conditioner and shampoo is infused with Hibiscus and Purple Dye to tone brassy hair and leave it deeply moisturized; Vegan, sulfate free, paraben free with no harsh salts

The Ever Collection: With our shampoos, conditioners, and hair treatments you can have a sulfate free hair care routine that’s tailor made for your specific needs, even if you have color treated hair

Custom Hair Solutions: From treatments, masks and serums to leave in conditioners and frizz defying shampoos and conditioners, we've got what you need; Try our thickening, moisturizing and volumizing products

L'Oreal Paris Beauty: A leading total beauty care company based in Paris, we offer innovative products and unique expertise from beauty experts in makeup, skin care, hair care, styling and hair color

“I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I've always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess

Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip.

Ultra-violet pigment, Brass reducing, Intense toning , Shine restoring, Sulfate-free

How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask.

Cruelty free, keratin safe, free of sulfates, parabens + phthalates