The Best Detergent For Colors of 2023

6x the cleaning power in half the time. (Based on stain removal using 1 dose Tide HE in the quick wash cycle vs. 6 doses of the leading bargain liquid detergent, base variant, in a normal wash cycle)

Tide Plus Bleach Alternative offers more of the brilliant whiteness after just one wash vs. Tide Original.

#1 recommended by washing machine manufacturers. (based on co-marketing agreements)

Part of the trusted Tide Plus Collection.

Keeps colors bright

Fights fading and pilling

Specially formulated to help colorful clothes stay colorful

Bottle made from 25% or more post-consumer recycled plastic

Assembled Product Dimensions (L x W x H): 5.65 x 9.10 x 11.00 Inches

PRESERVES COLOR: Prevents fading in dark and bright fabrics and keeps them vibrant.

FOR EVERYDAY LAUNDRY: Cleans and preserves cotton, linen, blends, and synthetics.

THE ULTIMATE CLEAN LAUNDRY SCENT: Our Classic scent creates a luxurious laundry experience with its blend of lily of the valley, jasmine, sweet musk, sandalwood, and citrus.

ECO-FRIENDLY: Made with only plant-based, biodegradable ingredients. Free of dyes, unnecessary additives, and fillers. CRUELTY FREE: The Laundress products are always tested on our founders, Gwen and Lindsey, and never on animals.

HIGHLY CONCENTRATED FORMULA: Up to 64 washes.

Plant-Based Cleaning Ingredients: Formulated with powerful natural cleaning agents like soap bark, corn, and coconut.

Powerful Clean, Naturally: Our laundry detergent combines plant-based power and peace of mind, leaving your laundry clean and smelling fresh, naturally!

Pour It In: Your washing machine with your stained socks, smelly shirts, or dirty dresses and watch it work its magic on all your clothes!

Naturally Dirt-Demolishing: Our 4x ultra-concentrated detergent dissolves dirt and stains, leaving laundry fresh, clean, and soft.

Cruelty Free: BETTER LIFE is a Leaping Bunny certified company that never tests on animals.

Perfect laundry care for optimum wash performance

New formulation offers excellent wash performance

Reduced pH level for increased color protection

Unique concentrated formula with advanced brighteners that keep your clothing looking vibrant

New packaging and label design New, high-quality dispensing aid

Perwoll Waschmittel für Farbiges & Feines, Flüssig, 20WL

One 26 count container of OxiClean Color Boost Color Brightener plus Stain Remover Power Paks

Contains active oxygen power to reach deep into fabric fiberst to quickly and safely break up and remove stains

Color safe brightener has a built-in optical brightener that reveals vibrant colors and restores radiant whites

Use directly on stains to pre-treat clothes before washing

The most convenient way to do laundry – no mess, measuring or spills

Cheer keeps colors bright

Fights fading & Pilling

Helps your clothes stay colorful

PLANT-BASED LAUNDRY DETERGENT: Biokleen uses plant-derived cleaning agents to eliminate tough stains and odors, leaving your clothes crisp and fresh.

FOR USE IN STANDARD AND HIGH EFFICIENCY WASHING MACHINES: Biokleen works great in High Efficiency and Standard washers. It uses zero artificial fragrances or dyes and leaves a natural, fresh scent on your clothes and fabrics

ULTRA-CONCENTRATED: Biokleen laundry products are 3X concentrated to reduce packaging, waste and energy.

NO HARSH INGREDIENTS: Biokleen liquid laundry soaps are plant-based, eco-friendly solutions with no artificial fragrances or dyes. Our products never contain phosphates, chlorine, ammonia, or brighteners.

NEVER TESTED ON ANIMALS AND MADE IN THE USA: Biokleen products are never tested on animals, use biodegradable ingredients and are proudly manufactured in America.