The Best High Efficiency Detergent of 2023

Tide + Downy liquid detergent offers Tide’s powerful cleaning and freshness plus the color protection of Downy

Loaded with softening ingredients that add a smooth layer of comfort to the fibers in your fabrics.

With a more concentrated formula, you get more cleaning agents and less water in every drop. *vs. previous formula

Works in laundry loads for both HE and non-HE washing machines.

America's #1 Trusted Detergent Brand* *Tide is Consumers' #1 Trusted laundry detergent brand in Readers Digest survey

Tide Oxi liquid laundry detergent has 10x cleaning power vs. The leading bargain liquid detergent.

Built-in Pre-Treaters to remove even the toughest stains

With a more concentrated formula, you get more cleaning agents and less water in every drop. Vs. Previous formula

From America’s No.1 selling detergent

Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

S many people love and trust!!

72 Loads

138 Oz

Removes Soil, Stain Remover, Removes Dirt

Original Scent

Fights odors + stains in one wash

6x the cleaning power in half the time* (*Stain removal of 1 dose of Tide HE in Quick cycle vs. 6 doses of the next leading liquid HE-compatible detergent in Normal cycle)

Cleans, freshens, whitens, and brightens

Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer.

Part of the Sport Odor Defense Collection

ORIGINAL SCENT: The smell you know and love. Keeps your clothing smelling as clean and fresh as they look.

FOR HIGH EFFICIENCY WASHING MACHINES: Designed to suds less than ordinary laundry soaps, so your machine won’t clog.

TREAT TOUGH STAINS: Designed to fight the dirtiest of dirties, the trusted Tide formula will remove the toughest stains, so your clothing is clean, fresh, and ready to wear.

WITH DISPENSER VALVE: Makes measuring out your detergent simple. Just turn the bottle on its side, then press the red button to release detergent into the cap. Quick, easy, and mess-free.

ENOUGH FOR 110 LOADS: Large bottle means you won’t run out of detergent just when you need it most. Gives you more bang for your buck, too.

A convenient, easy to use pouch that uses 60% less packaging and lets you reuse your empty Tide Bottle. (Weight vs 50 oz. Bottle)

Brilliant cleaning performance that leaves behind a refreshing original Scent.

10x the cleaning power (stain removal of 1 dose vs. 10x doses of the leading liquid bargain brand)

Instructions: Measure with cap. For medium loads, fill to bar 1. For large loads, fill to bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

America's #1 detergent* (*Based on sales, Nielsen laundry detergent category)

Cleans deep and smells fresh

Cleans, freshens, whitens, brightens.Phosphate free

Measure with cap. For medium loads, fill just below bar 1. For large loads, fill just below bar 3. For HE full loads, fill to bar 5. Add clothes, pour into dispenser, start washer

Infused with the Original Scent you love

Surprisingly powerful clean in 1 step

3-in-1 laundry pacs: super concentrated detergent, extra odor fighters, extra stain removers

Dissolves completely in any water conditions

Works in all washing machines

Keep out of reach of children

Like any household detergent, keep away from children.