The Best Smoothing Shampoo of 2023

Smoothes hair

Helps to straighten hair

Improves overall look of hair

YOUR GOAL: Performance Driven Hair Care

OUR SOLUTION: An ultra-hydrating combo of marula oil and coconut water that transforms hair from frizzed and frustrated to smooth and shiny.

PERFOMANCE DRIVEN HAIR CARE: Smooths, softens and reduces frizz. Increases manageability, boosts shine.

100% VEGAN: Vegan and certified cruelty-free. Also Paraben free, Sulfate free, Mineral oil free, Petrolatum free and Formaldehyde free

DIRECTIONS: Apply to wet hair. Massage into scalp and straight down to the ends. Rinse and rejoice!

Aquage

Low ph formula

Smoothing shampoo

ADD INCREASED SHINE TO YOUR HAIR - Apple cider vinegar combined with Desert Essences hi-gloss technology softens your hair to enhance its shine five times.

MAKES HAIR EASY TO MANAGE - Sulfate-free smoothing shampoo is infused with tea tree oil hydrosol and quinoa protein that smooth hair cuticles for a shinier, more manageable hair.

RETAINS HAIR MOISTURE - Dessert essence hair shampoo has olive and coconut oils that help seal in the moisture content of your hair and scalp.

ENHANCES RADIANCE - The goodness of jojoba oil added in this shampoo boosts the glow of your hair very effectively.

STIMULATES SCALP - Paraben-free shampoo contains wild thyme and maiden hair fern to strengthen your scalp and prevent flaky hair and itching.

Infused with hair-healthy ingredients Brazil Nut Selenium and Buriti Fruit Oil for deeply nourishing benefits. Formulated with our patented SOL Seal Technology with plant-based keratin to fuse split ends together, repair and prevent future damage. 54% reduction of breakage* 74% of split ends mended*

SOL Seal Technology: Proprietary and proven to repair and restore your hair to peak strength in as little as one use. Plant-based keratin micro-capsules restore the damaged hair shaft and ionically bond split ends together.

HOW TO USE Shampoo: Apply a generous amount to wet hair and massage as luscious lather builds. Rinse and repeat, as desired. Follow with Brazilian Joia Strengthening + Smoothing Conditioner for maximum benefits. For Conditioner: After using Brazilian Joia Strengthening + Smoothing Shampoo, apply a generous amount, concentrating on mid-strand to ends. Leave 2-3 minutes, or more as desired, then rinse. Use with Brazilian Joia Strengthening + Smoothing Shampoo for maximum benefits.

FRAGRANCE NOTES TOP: pistachio, almond MID: heliotrope, jasmine petals DRY: vanilla, salted caramel, sandalwood

MADE WITHOUT: Cruelty-free, vegan, gluten-free, soy-free, paraben-free, free of artificial colorant, 5-free, 3-free, phthalate-free, paraben-free, no PEGs, talc-free, sulfate-free, mineral oil-free, no microbeads.

Silkening shampoo turns up the shine

Cleanses without stripping moisture

Nourishing shampoo fights frizz

Smooths with each creamy, foamy rinse

A rich cleanser for frizzy or hard-to-manage hair

Gentle, hydrating formula promotes a healthy look and feel

Features antioxidant-rich argan oil and argan butter