The Best Wet-n-wild Mascara of 2023

Nourishing Formula: We added Castor Oil to our mascara formula, so that it does more than make you look fabulous. This nutrient-dense ingredient is rich with omega-6 fatty acids and essential proteins that help to boost and strengthen your lashes

Coats Every Last Lash: Our hourglass brush features over 500 bristles to catch and lift every last lash, so you can enjoy bold volume from root to tip

Intensely Black: Get the boldest lashes with this intensely black pigment. This mascara is formulated to deliver the deepest midnight pigment

Fuller Lashes: The unique hourglass brush grabs, lifts, and coats lashes for fuller, longer-looking lashes in a single swipe

Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free

New look, same great formula; packaging may vary

Award-winning, bestselling double-sided mascara + lash primer for ultimate length and volume

Ophthalmologist Tested

Cruelty free

EWG Certified

100% tree-free paper carton

MADE WITH: Jojoba Esters

MADE WITHOUT: Parabens, Paraffins, Synthetic Fragrances, Silicones, Mineral Oil

Nourishing Formula: We added Castor Oil to our mascara formula, so that it does more than make you look fabulous. This nutrient-dense ingredient is rich with omega-6 fatty acids and essential proteins that help to boost and strengthen your lashes

Coats Every Last Lash: Our hourglass brush features over 500 bristles to catch and lift every last lash, so you can enjoy bold volume from root to tip

Intensely Black: Get the boldest lashes with this intensely black pigment. This mascara is formulated to deliver the deepest midnight pigment

Buttery Soft And Blendable: These ultra-soft and super-smooth pigments are easy to blend, so you can mix and match palettes and colors with ease

Flashy Finish: Be the queen you were born to be with these high-impact finishes from slight shimmer to magnificently metallic to glamorously glittery

Long-Lasting Wear: Whether it's for a photos shoot, party, or parade, these pigments have your back with long-lasting wearability

10X the volume intensity of your natural lash

Extreme voluminous lashes

No clumping or smudging

MAX OUT THOSE LASHES: Designed to max out every lash, Lash Blast Volume Mascara creates 10 times more volume instantly

MEGA VOLUME IN AN INSTANT: Instant blast of fullness and length

PICK YOUR SHADE: Available in 4 different colors, so you can choose how bold you want to go

ZERO CLUMPS: This volumizing mascara evenly coats each lash with no clumping or flaking

CRUELTY-FREE: Covergirl products are Leaping Bunny Certified by Cruelty-Free International, meaning they are never tested on animals

Lengthening mascara that increases definition with precision for longer-looking lashes

Enriched with Vitamin E to soften, moisturize, and protect lashes

Precision comb brush hugs every lash from root-to-tip for optimal length

Ophthalmologist-tested and safe for contact lens wearers

Cruelty-free. Gluten-free. Sulfate-free.

Lash Sensational, For A Full Fan Effect: Exclusive fanning mascara brush with ten layers of bristles reveals layers of lashes for a sensational full-fan effect; Add the look of length and volume without clumping; Ophthalmologist tested, contact lens safe

Define Your Eye With Mascara: No eye look is complete without Maybelline Mascara--amp up the drama with The Falsies Mascara, keep it classic with the iconic Maybelline Great Lash, or go for a smooth, clump-free natural-but-better look with Snapscara

Maybelline Is The Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes; With a broad array of pencil and liquid eyeliners, highly pigmented eyeshadows, iconic mascara, and eyebrow makeup

Maybelline has what you need to create any look: foundation, bb cream, concealer and highlighter to create a perfect canvas, eyeshadow, brow pencils and eyeliner for any eye look and lip products, from show stopping matte lipstick to au natural lip balms

Remove Maybelline Makeup With Micellar Water: Use Garnier Micellar Water as a gentle makeup remover at night, and as a facial cleanser in the morning to prep skin for Maybelline makeup

Blush and Highlighter Duo: This highlighter and blush combo instantly sculpts, defines, and highlights in one sweep. Each duo has two levels of intensity for color that compliments every skin tone

Get Glowing: These soft, buildable shades blend to a perfect finish, enhancing cheeks with ultra-reflective, micro-fine pearl pigments for a luminous, radiant glow. Layer together or use alone

Best Face Forward: From bronzer and blush to primer, highlighter, natural finish powder, and concealer, we've got you covered and photo ready for your next big thing. You've met your true makeup match

Always Cruelty Free: We are 100% cruelty free and always have been. We also carry vegan makeup & tools such as foundation, nail polish, contour palettes, lipstick, makeup brushes and more

Stay Wild: We are the trusted beauty destination for beauty lovers of all ages, ethnicities, skin colors, and economic statuses. No matter who or where you are in life, we have a product for you

SELFIE-READY CONCEALER: Our Photo Focus Concealer hides blemishes, scars or last night’s hijinks, with no photo flashback in your selfies! Look luminously radiant even if you haven’t slept a wink.

LIGHTWEIGHT, BUILDABLE COVERAGE: Photo Focus Concealer instantly brightens so you are always selfie-ready. Delivers lightweight, buildable coverage to conceal imperfections, dark spots & blemishes.

EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.

CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.

BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you!